Perspective

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year. read more →

Ready to Drink Tea in Indonesia

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status. read more →

Cosmetics for Indonesian Millennials

Beauty has been a human obsession since the dawn of civilization. Making oneself to appear beautiful has never ceased to exist even during the hardest times in history. read more →

Rise of Minimarkets: Indonesia’s Purchase Shift from Super and Hypermarkets to Minimarkets

Minimarkets in Indonesia have been hailed as the “killer” of supermarkets since 2012. Its rapid growth has been largely driven by read more →

Still Bottled Water in Indonesia

Drinking water is one of the most vital resources on earth, and the idea of commercializing such commodity in the shape of bottled water was recorded to begun in the early 1600s in the United Kingdom. However read more →

Indonesian and Their Snacking Habits

According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with the biggest snacking habit. read more →

Mobile Research is the Future of Marketing Research in Indonesia

Face-to-face interview has been the main method used by almost all agencies in Indonesia to collect data.  However, read more →

The Coexistence of Offline and Online Grocery Shopping

A quote by Margaret Atwood says, “touch comes before sight, before speech. It is the first language and the last, and it always tells the truth.” read more →

Indonesian Consumer Insights: The Growing Price of Maintaining Customer Loyalty

The grocery retail industry in Indonesia has experienced fast growth with the sector growing by 61% over the last five years and expected to be worth IDR 192 trillion, according to a recent DBS report.

A recent analysis, however,  read more →