Philippines Shopper Personas

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore, provide a rich profile on different types of personas. Since Snapcart launched in August 2016, we have accumulated almost 1 million receipts to date from almost 100K number of registered users. Checkout some of the main persona that we found based on their receipt data.


Housewives Personas Philippines

Students Personas Philippines

Working Parent Phillipine Personas

Working Non-Parent Phillipine Personas

First-Jobbers Personas Philippines


*Share of wallet calculated based on format share, average spent per receipt calculated based on receipt value, categories and basket affinity data calculated based on categories share.


Insights and data are powered by Snapcart, the real time, multi-channel, big data analytics and engagement platform.

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