Customer Analytics and Retail Tracking
CART helps answer your business questions with the right level of insights in real time basis, from pricing strategy to spending optimization, to get the highest return on your investment. Our solution offers simple to use dashboard with easily customizable reports for your specific business needs.
- Identify pockets of growth opportunities: formats, shopper segment, product tier, region
- Profiling of Shoppers and measure basket metrics + key consumption periods
- Brand Health Track
- Measure KPIs for each format and/or chain...
- ...based on value share, frequency of visit, basket type – broken down by category
- Category adjacencies analysis
GO-TO MARKET MODULE
Revenue Growth Management
- Price Tracking and Promotion tracking, with share gain/loss based on base price change, discounts, mix
- Marketing effectiveness tracking, stitching with media exposure data
When To Use CART?
Where KPIs are needed real time to be actionable: price, promotion, brand health
To get a faster ROI understanding, stitching survey with purchase and utilizing thousands of granular shopper data (vs using monthly data that requires 3 years), e.g., campaign tracking
To obtain chain level information, including chains not read in retail audits, for example, in creating joint value plans with retailers
Where cross-category information is required, for example, category stories or basket analytics
Where 360 degree view of shoppers and prediction in their behaviors are required, for example, CRM, prime prospecting
SHOPPER & BASKET ANALYTICS
What is the performance of my Brand in my Shoppers’ basket? How to influence my shoppers to increase my Brands purchases?
RETAIL PROMOTION TRACKER
What is the comparison between different formats and/or chains for volume on deal, depth of promotional discount, avg. price
What is the correlation between price changes (and what drives those changes) with my Brand’s performance (val. & vol. share)?
Which categories are sold more per format and/or chain? What is the typical basket of shoppers for different format and/or chain?
What is the effectiveness of my Brand’s campaign and what is the impact comparing before, during, and after campaign?
EQUITY & SENTIMENT ANALYSIS
What qualities should I associate my brand more with to drive more purchases? Is it effected by new SKUs launch by competitors?