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Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and read more →

Becoming a Data Driven Organization: Snapcart and Michael Page Event Collaboration

On Thursday 20th April 2017, “Becoming a Data-driven Organization: Trends and Challenges” event was held in Fairmont Hotel, Senayan. read more →

Philippines Shopper Personas

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore, read more →

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year. read more →

Housewives Persona Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative of Indonesia’s population. read more →

Ready to Drink Tea in Indonesia

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status. read more →